Holiday Direct Mail
We’ve had blogs before with ideas for ways to use direct mail for the “holiday season” but the fact is that November and December aren’t the only months you should be using holidays for your advantage. Continue reading for ideas on how to use all holidays to promote and stay in contact with current and prospective customers.
There are so many holidays now, from religious ones to the “fun ones” that have turned into a daily occurrence. Which ones can be used to your advantage? The first thing to consider is the products or services you sell, then gather a list of the all holidays and decide if you’re willing to market for those “fun” holidays. If so, there truly is a new one every day, so use this to your advantage and celebrate or market a new holiday each month.
If you own a business such as a lawn service, perhaps a first day of summer event is in your best interest. Really spread the word about the services you offer with a promotional card for a beginning of season sale. Make sure to include pictures of a very green and lush lawn! If you own a pet store, find those “fun” holidays that are geared towards pets or pet owners. Send out a mailer with a coupon in celebration of that “holiday” for a free treat for the pet lovers in nearby zip codes. Own a tattoo shop? There’s even a “National Tatted Day.” Own a pizzeria? Use “National Deep Dish Pizza Day” to gain new customers! As you can see, the possibilities are endless!
If these “fun” holidays are all a little too much for you, stick to the major federal or religious holidays. Easter is right around the corner, if you own a flower shop, try sending a postcard showcasing the beautiful Easter lilies or Easter bouquets you’ll have available. Adding a discount coupon will be sure to get customers through the door. If you have a target audience, think of which demographic would fit into which upcoming holiday and consider how you can gain their business. Mother’s Day will be here before you know it. If there is a household with a husband, wife and children, send your Mother’s day mailer specifically to the husband with ideas for Mother’s Day gifts for his wife and vice versa for Father’s day.
There are so many ways you can use Holidays to your marketing advantage–make sure you’re doing it! To get started on your next holiday mailer, please click here to contact us at Allied!