Direct Mail Stats!
We are taking a break from our “Common Mistakes” blog to share with you some astounding statistics. The Direct Mail Association (DMA), United States Postal Service (USPS) and other studies often release statistics about Direct Mail and below are the ones that we find to be the most important…
1. 70% of Americans say direct mail is more personal than the Internet, according to the Direct Marketing Association.
2. About 56% of Americans say receiving mail is a real pleasure, according to DMA research.
3. 39% of consumers try a business for the first time because of direct mail advertising (DMA)
4. As many as half of US consumers prefer direct mail over email, according to an Epsilon study.
5. According to a USPS study, over 60% of direct mail recipients were influenced to visit a promoted website – with the greatest influence on first-time shoppers.
6. 70% to 80% of consumers polled by the DMA in 2014 say they open most of their mail, including what they label “junk.”
7. The USPS found that 23% of direct mail recipients visited the sender’s store location.
8. The USPS study reveals that direct mail recipients purchased 28% more items and spent 28% more than non-direct mail recipients.
9. Almost 60% of online shoppers enjoy receiving catalogs, according to the USPS.
10. 92% of young shoppers say they prefer direct mail for making purchasing decisions.
So, why are these statistics so important? We often hear that digital channels are the best way to market your product or business, but these stats blatantly show otherwise. Just by looking at these it’s obvious that regardless of the product or service, there is generally a way that you can benefit from using direct mail marketing. Furthermore, if you are currently using only digital channels to market your product or service, you could greatly benefit from also adding direct mail to your efforts; the most successful marketing campaigns use a blend of several channels, as these statistics show.
Hopefully, by reading these stats it’s obvious that you should either add direct marketing to your marketing campaign or ramp up your current direct mail efforts! To do so, please click here to contact Allied to see how we can help improve your direct mail efforts!